(reprinted from the original post)
Jackrabbit was my second Facebook release party (Deep Six) was my first. It was a shorter party with surprisingly fewer attendees. I kind of figured there would be decent turnout on a weekday evening on Facebook compared to a holiday weekend Saturday, but it was actually a small group that showed up. That group, however, was very talkative, and we were posting at a really ridiculous rate for awhile. Everyone who showed up got a free short story to download.
I had two friends helping me host the party, which is definitely recommended, as there is a lot to keep track of in a fast-paced online event like this. I had seven prizes to give away over the course of two hours, and an event tied to each one. We did three “Caption This Photo” contests, which were extremely popular (and funny!), with prizes going to the entrants whose captions were the funniest. We also did four trivia questions with rabbit- and superhero-related trivia. The Caption events lasted maybe fifteen minutes apiece, because there were so many posts on each one. The trivia events lasted only about five minutes apiece (I have smart fans). The rest of the time was filled up with general banter.
In the end, I think a weekend day is going to be better for future Facebook events, even though it’s, you know, the weekend. This is my second Spring release, and I’m not convinced Spring is a great time of year for book releases given current and past performance. My Fall releases have been much stronger.
Speaking of Fall releases, you can look forward to Champion, coming out in October or November (I haven’t determined a final release date yet).